True Zero Ammo evolved from the opportunity resulting from the crisis of the Great 2020 Ammo Shortage. Originally it was meant to facilitate income to partner with and support a company business for manufacturing small arms and gunsmithing. Due to the insane scarcity of ammo developing by early summer in 2020, it seemed a lucrative idea to transition, promptly, all efforts to begin manufacturing ammo, especially 9MM and 45ACP. The unexpected pandemic and ongoing civil unrest were responsible for surging demands for home defense and concealed carry calibers, such as these. Ammo companies were struggling to keep pace, and initial estimates by the CEOs of large companies were that the supply would not rebound before the summer of 2021, or even beyond. Fears of different types of firearm bans, or limitations, led the impulse buying of firearms and an increase in consumers stocking up on ammunitions. It was predicted that 2020 would become the year of record new American gun owners! The NRA noted that it was not only the civilian market facing ammo shortages, but the U.S. military was also facing shortages for its small arms ammo, used in training. Jason Hornady, VP of Hornady Ammunition Manufacturing, was quoted as suggesting, “Ammunition is the new toilet paper.”
True Zero Ammo consequently became our primary business focus in the summer of 2020. Its purpose became the manufacturing and distribution of affordable and reliable ammunitions. True Zero Ammo began transitioning its business plan and structural development, to coincide with an economic outreach into Texas in the summer of 2020. Our goal is to supply ammunition to private and public sector clients, both retail and wholesale. We intend to reach our target customers by directly pursuing contracting opportunities as a direct supplier, along with establishing relationships with brick-and- mortar gun stores to supply them, as a wholesale distributor, with high quality ammunitions. As we establish distributors, we will expand operations to increase manufacturing and distribution lines to complete a broader supply chain, inclusive of surrounding states.
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MISSION STATEMENT |
VISION STATEMENT |
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“Our mission is to provide high quality and reliable ammunition through tried-and-true manufacturing and business practices.” |
“Our vision is to be recognized as the premier supplier of ammunition throughout the southeast.” |
In accordance with our stated company mission and company vision, we practice attention to detail from start to finish in every aspect of our company whether it is on the manufacturing floor, customer service, or business relations. True Zero Ammo seeks relationships with ammunition suppliers who mirror our vision and who are known for upholding and perpetuating the quality of the industry.
In order to successfully fulfill our mission and realize our vision, True Zero Ammo subscribe to the following values that govern how we do business, and how we treat our employees:
- Professionalism: Conducting ourselves in accordance with industry standards
- Dependability: Following through on our stated promises
- Integrity: Acting in an ethical manner
- Quality: Producing products that meet and exceed our customer’s expectations
At the company’s initial inception, True Zero Ammo shall manufacture and supply the following types of ammunition to public customers and governmental agencies:
- 9mm Luger 124gr NATO Specification
- 9mm Luger 115gr Match
- .45 ACP 230gr Ball Ammo
In an effort to achieve the company’s vision as the company grows and expands, True Zero Ammo shall diversify its product offerings to include the manufacture and supply of other types of ammunition, as market demand and opportunity arises.
True Zero Ammo has identified the following elements and important factors contributing to the success of the company:
- Access To Capital – Being able to obtain financing to support the company’s growth
- Access To Equipment – Being able to secure needed assets to manufacture products
- Business Development– Being able to develop relationships with target customers
- Supplier Relationships– Being able to secure favorable pricing from suppliers
- Good Reputation – Being known for providing quality and reliable products
- Supply Chain Management – Being able to effectively manage the dynamic between supply and demand
True Zero Ammo shall implement the following sales strategy to market the company to each of the identified target market segments:
Distributing to Retailers:
STEP #1: True Zero Ammo will identify potential retailers within our geographic sales area and prequalify/vet them as potential clients.
STEP #2: For those retailers who are vetted as potential clients, the company representative responsible for business development shall market the company’s product offerings to the retailer’s manager, in an effort to secure a distribution agreement to become a distributor to the retailer.
Governmental Agencies:
STEP #1: True Zero Ammo shall obtain the applicable small business certifications to enhance our ability to do business with governmental agencies.